Tradesmen – because of their special skills, talent and expertise – will always be in demand in all economic times. So long as there are homes, businesses and infrastructures to be built and maintained, there will always be business opportunities for tradies in Australia.
If you’ve got what it takes to be a tradie – whether you’re a carpenter, plumber, electrician or any other specialty – starting a tradie business is the best way to use your skills. By managing your own business you will have the liberty to take control of your own schedule and essentially, be your own boss. And in our world where we always dream of having a healthy work-life balance, having your own business is the dream.
So, how, where and what are the things you need to start your tradie business? Here’s a checklist to help you get started:
Target Your Customer
Starting your own business requires figuring out your marketing strategy – and a big part of that is targeting a niche or a group of customers with specific needs.
When targeting a customer, you have to make sure that you have the skills and resources to attend to their needs. As a business owner, you must put a lot of weight into research to ensure that the services you are offering are valuable to your target customer. For example, if you specialise in home renovations, you must make an effort to update yourself with renovation and design trends that appeal to your customers.
The internet is a great tool for research as there are plenty of sites with customer reviews that you can search. This will give you ideas on what services you can offer – and you get the information straight from the horse’s mouth!
Get That ABN
Before you can engage in any type of business transaction, you must secure your ABN or Australian Business Number from the Australian Business Register or ABR.
An ABN is a unique 11-digit number that will identify your business on legal documents for taxes and registration purposes. It appears on your invoice and is unique to your business, in addition to your business name.
Sole proprietorships, partnerships and corporations are all required to get an ABN. Conveniently, you can register for an ABN online at the ABR portal.
Apply for a License (If Applicable)
Some trades require a license before you can perform any kind of work – examples of these licensed trades are airconditioning, plumbing and electrician work. If your line of business requires a license, it should be one of your top priorities before engaging in any work.
The benefit of having a license is two-fold; you will satisfy regulatory requirements and instantly earn trust of any potential customer who is interested in hiring you for a job. Your license tells your customer that you are truly an expert in what you do and that you have gone through the necessary training you need before you handle any handy work or electrical work in their home or business.
Insurance is a necessary expense that some may consider expensive, but it is one of the best things you can do to protect your assets. You must always remember that nothing is ever certain in our day to day lives, and accidents are sometimes bound to happen even if it’s not our fault.
Some will not see the value of insurance until something unfortunate happens to their business. Trust us when we say that it is something you will not want to regret not getting at the very start.
Insurance such as workers compensation will be mandatory where you employ staff. You should also consider adequate public liability and motor vehicle insurance as minimum requirements. Many commercial customers may require proof of these insurances to work on their projects.
Polish Your Branding and Marketing
Branding and marketing your business is another very important step in setting up a new business. These steps are the key to defining what kind of services you are offering, what kind of customers you are targetting, and how you want the world to perceive you.
It’s a good idea to study your competition, not to be a copycat but to think of ways on how you can stand out from the crowd. Take a look at your strengths and what you can offer that’s unique and has value to your target customer. Then think of the ways you can communicate your strengths to your audience. Your brand name, logo, branding elements in your social media profiles and website must communicate your value.
Once you’re ready to launch your business to the public, you can check out the many different platforms where your business can be advertised or made available to potential customers. Some tradies use the power of social media to reach out to their customers, some use online directories and some register their business at HIREtrades.
HIREtrades is an excellent platform with a trusted network of professional tradies across Australia. HIREtrades will help you find new customers and work opportunities. Only three trades are referred to customers – and many times you can find yourself to be the only one quoting for the job. While your chances of winning are excellent you will still need to demonstrate excellent communication and presentation skills to win the trust and confidence of your new customer.
If you want to enjoy the benefits of HIREtrades as a tradie, just register your business to be connected with new leads in your local area. For even more convenience, for tradies on the move, just download the HIREtrades app available on Google Play and Play Store
Many startups have partnered up with HIREtrades and enjoyed a low-cost alternative to some of the other competitor providers, with no lock-in contracts you are in control. Good luck with your business dreams.
Receive up to 3 free quotesPost a job